Project Green Hop: Our Commitment to a Greener Brew

At Hop Nation, sustainability isn’t a buzzword — it’s a responsibility. The brewing industry has long faced challenges around waste and emissions, and we believe it’s up to us to lead with action, not just intention.

That’s why we’ve launched Project Green Hop — our ongoing commitment to reduce our environmental impact at every stage of the brewing process. From the ingredients we choose to how we brew, package, and deliver, we’re focused on making conscious, measurable improvements.

With the help of our sustainability partner Zevero, we’re taking a data-driven approach to track and reduce our carbon footprint. As part of Zevero’s online auditing platform, we measure our emissions monthly, giving us real-time insights into where our biggest environmental hotspots are — and how we can reduce them.

Because the more we know, the more we can change.

Project Green Hop is just the beginning — and we’re only getting started. We can’t wait to take you on this journey with us.

The Hop Nation Footprint

  • Ingredients

    Sustainability starts with our ingredients. We prioritise single-origin sourcing and work with growers who are transparent, use natural pest control, and manage water responsibly through innovative irrigation practices.

  • Brewery

    We use solar energy across our Footscray and Mornington sites, aiming to eventually power 90% of our operations this way. Our Mornington brewery alone generates around 60% of its electricity from 182 solar panels. The brewing facility uses modern equipment to reduce water use, recover heat, and repurpose spent grain as feed for local farms.

  • Packaging

    Kegged beer has the lowest carbon footprint, thanks to reusable packaging and bulk efficiency. For single serves, aluminium cans are the next best option — they're lighter, pack tighter, and more space-efficient than glass, allowing us to fit 160 cartons per pallet vs just 78 for glass bottles.

  • Logistics

    80% of our beer is sold within 20km of where it’s brewed — cutting transport emissions and keeping it local. Why ship beer across the planet when world-class ingredients and talent are right here? Where possible, support your local!

  • Disposal

    Our kegs are reused time and time again, making them one of the most sustainable packaging options in the game.
    And our cans? 100% recyclable through Australia’s container return schemes — so drink, return, repeat.